Estimation of Willingness-to-Pay Theory, Measurement, Application /
To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing. With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an additional interview scene appended to...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
DUV,
2006.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Pricing in the Marketing Mix
- Willingness-to-Pay (WTP) in Marketing
- Measuring Willingness-to-Pay
- Conjoint Analysis
- Conjoint Analysis in Pricing Studies
- Price Estimation Scene (PE Scene)
- Empirical Investigation: Nokia study
- Summary and Main Findings.