Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /

• Κύριος συγγραφέας: Magin, Vera (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : DUV, 2006.
• Έκδοση: 1.Auflage.
• Θέματα: Business.; Marketing.; Business and Management.

The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decision...