The Automotive Development Process A Real Options Analysis /
The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automoti...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
DUV,
2006.
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| Online Access: | Full Text via HEAL-Link |
