The Automotive Development Process A Real Options Analysis /

• Κύριος συγγραφέας: Sörensen, Daniel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : DUV, 2006.
• Θέματα: Finance.; Business.; Management science.; Finance, general.; Business and Management, general.

The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automoti...

Πίνακας περιεχομένων:

• The Automotive Development Process
• Competitive Advantage and the Automotive Development Process
• Real Option Model of the Automotive Development Process
• Optimizing the Automotive Development Process
• Conclusion.