Market Entry Strategies of Foreign Telecom Companies in India

Market Entry Strategies of Foreign Telecom Companies in India

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Ben...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Levi, Kiruba Jeyaseeli Benjamin (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : DUV, 2007.
Θέματα:	Business. Marketing. Management. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Global Marketing Strategy An Executive Digest /
ανά: Schlegelmilch, Bodo B.
Έκδοση: (2016)

The Communicating Company Towards an Alternative Theory of Corporate Communication /
ανά: Hübner, Hartmut
Έκδοση: (2007)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

Effective Strategy Implementation Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance /
ανά: Huber, Adele J.
Έκδοση: (2011)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
ανά: Hintze, Stephanie
Έκδοση: (2015)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
ανά: Elsner, Stefan
Έκδοση: (2014)

Visualizing Marketing From Abstract to Intuitive /
ανά: Kucuk, S. Umit
Έκδοση: (2017)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
ανά: Schönhoff, Alejandro-Marcel
Έκδοση: (2014)

Diversity in European Marketing Text and Cases /
Έκδοση: (2012)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
ανά: Magin, Vera
Έκδοση: (2006)

Market Response Models Econometric and Time Series Analysis /
ανά: Hanssens, Dominique M., κ.ά.
Έκδοση: (2001)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

A Theory of Marketing Outline of a Social Systems Perspective /
ανά: Lüdicke, Marius K.
Έκδοση: (2006)

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
Έκδοση: (2015)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών