Market Entry Strategies of Foreign Telecom Companies in India

• Main Author: Levi, Kiruba Jeyaseeli Benjamin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : DUV, 2007.
• Subjects: Business.; Marketing.; Management.; Business and Management.

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Ben...

Table of Contents:

• Preliminary Remarks
• Strategic management and market entry strategies in the literature
• Telecom market in India
• Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market
• Recommendations and guidelines for foreign companies entering the Indian telecom market in future
• Final remarks.