Managing Corporate Brands A new approach to corporate communication /

Managing Corporate Brands A new approach to corporate communication /

Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication pr...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Ormeño, Marcos (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : DUV, 2007.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

Fashion Branding and Communication Core Strategies of European Luxury Brands /
Έκδοση: (2017)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Value Creation of Firm-Established Brand Communities
ανά: Wiegandt, Philipp
Έκδοση: (2009)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
ανά: Berg, Bettina
Έκδοση: (2014)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer /
ανά: Meister, Sandra
Έκδοση: (2012)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

Advances in Corporate Branding
Έκδοση: (2017)

The Communicating Company Towards an Alternative Theory of Corporate Communication /
ανά: Hübner, Hartmut
Έκδοση: (2007)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance /
ανά: Ahlert, Dieter, κ.ά.
Έκδοση: (2013)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
Έκδοση: (2016)

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2010)

Service Management The New Paradigm in Retailing /
Έκδοση: (2012)

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /
ανά: Fraß, Alexander
Έκδοση: (2016)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2012)

Cruise Management Information and Decision Support Systems /
Έκδοση: (2012)

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
ανά: Pennemann, Karin
Έκδοση: (2013)

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