E-Services Opportunities and Threats /

E-Services Opportunities and Threats /

This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume pro...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Evanschitzky, Heiner (Συγγραφέας), Iyer, Gopalkrishnan R. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : DUV, 2007.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems /
ανά: Zagel, Christian
Έκδοση: (2016)

Service Management The New Paradigm in Retailing /
Έκδοση: (2012)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

Customer Processes in Business-to-Business Service Transactions
ανά: Frauendorf, Janine
Έκδοση: (2006)

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management /
ανά: Prat, Mireia
Έκδοση: (2014)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
ανά: Paluch, Stefanie
Έκδοση: (2012)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale /
ανά: Weitzl, Wolfgang
Έκδοση: (2017)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014)

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /
ανά: Fraß, Alexander
Έκδοση: (2016)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Evolutionary Psychology in the Business Sciences
Έκδοση: (2011)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets /
ανά: Schlägel, Christopher
Έκδοση: (2011)

Effective Strategy Implementation Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance /
ανά: Huber, Adele J.
Έκδοση: (2011)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2012)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services /
ανά: Antczak, Anna, κ.ά.
Έκδοση: (2017)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /
ανά: Hernández, Eleazar
Έκδοση: (2017)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources /
ανά: Hüttenrauch, geb. Krämer, Bettina
Έκδοση: (2016)

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
Έκδοση: (2016)

The Relationship of Body Weight and Skepticism towards Advertising
ανά: Brauneis, Sabrina
Έκδοση: (2016)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

Market Response Models Econometric and Time Series Analysis /
ανά: Hanssens, Dominique M., κ.ά.
Έκδοση: (2001)

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