E-Services Opportunities and Threats /
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume pro...
| Κύριοι συγγραφείς: | , |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiesbaden :
DUV,
2007.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- E-Services: Opportunities and Challenges — An Overview
- E-Services — A Framework for Growth
- E-Services: A Synthesis and Research Agenda
- Enriching the Customer Experience: Implications for E-Marketers
- Opportunities of International E-Services: A Conceptual Model
- Customer Loyalty in Electronically Mediated Environments
- Efficient Product Choice through Ontology-based Recommender Systems
- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services
- E-Services and the New World of Retailing
- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.
