Co-Creation and Learning Concepts and Cases /

• Main Author: Akhilesh, K.B (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New Delhi : Springer India : Imprint: Springer, 2017.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Marketing.; Leadership.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Business Strategy/Leadership.; Innovation/Technology Management.

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints,...

Table of Contents:

• Chapter 1. Co-Creation. Chapter 2. Co-Creation and Learning
• Chapter 3. Case Studies
• References.