Strategy for Action – I The Logic and Context of Strategic Management /

1.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Gandellini, Giorgio (Συγγραφέας), Pezzi, Alberto (Συγγραφέας), Venanzi, Daniela (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Milano : Springer Milan, 2012.
Σειρά:SpringerBriefs in Business,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Gandellini, Giorgio.  |e author. 
245 1 0 |a Strategy for Action – I  |h [electronic resource] :  |b The Logic and Context of Strategic Management /  |c by Giorgio Gandellini, Alberto Pezzi, Daniela Venanzi. 
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490 1 |a SpringerBriefs in Business,  |x 2191-5482 
505 0 |a Overview of the series and of the first volume -- Part I: Defining and understanding strategic management -- 1. What is strategy? -- 2. The source of the company’s wealth -- 3. The importance (and usefulness) of modeling -- 4. A simplified conceptual model -- 5. The S-shaped curve and the opportunity costs. -- 6. The relationship between investments and value: direct and indirect tools, and professional resources -- 7. Translation of the above concepts into spreadsheett models. -- 8 Structure and contents of the subsequent chapters -- Appendix I -- Part II: Environmental analysis -- 9. Environmental variables: internal, industry, social, stakeholders -- 10. SWOT analysis -- 11. Porter’s five forces -- 12. Industry and corporate value chain -- 13. RBW and distinctive competencies -- 14. Holdup and slack -- Appendix II -- Short introduction to the second volume -- References. 
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700 1 |a Pezzi, Alberto.  |e author. 
700 1 |a Venanzi, Daniela.  |e author. 
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