Strategy for Action – I The Logic and Context of Strategic Management /

• Κύριοι συγγραφείς: Gandellini, Giorgio (Συγγραφέας), Pezzi, Alberto (Συγγραφέας), Venanzi, Daniela (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Milano : Springer Milan, 2012.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Management science.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.

1.

Πίνακας περιεχομένων:

• Overview of the series and of the first volume
• Part I: Defining and understanding strategic management
• 1. What is strategy?
• 2. The source of the company’s wealth
• 3. The importance (and usefulness) of modeling
• 4. A simplified conceptual model
• 5. The S-shaped curve and the opportunity costs.
• 6. The relationship between investments and value: direct and indirect tools, and professional resources
• 7. Translation of the above concepts into spreadsheett models.
• 8 Structure and contents of the subsequent chapters
• Appendix I
• Part II: Environmental analysis
• 9. Environmental variables: internal, industry, social, stakeholders
• 10. SWOT analysis
• 11. Porter’s five forces
• 12. Industry and corporate value chain
• 13. RBW and distinctive competencies
• 14. Holdup and slack
• Appendix II
• Short introduction to the second volume
• References.