Environmental Communication. Second Edition Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not famili...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Jurin, Richard R. (Συγγραφέας), Roush, Donny (Συγγραφέας), Danter, K. Jeffrey (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2010.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Jurin, Richard R.  |e author. 
245 1 0 |a Environmental Communication. Second Edition  |h [electronic resource] :  |b Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /  |c by Richard R. Jurin, Donny Roush, K. Jeffrey Danter. 
264 1 |a Dordrecht :  |b Springer Netherlands :  |b Imprint: Springer,  |c 2010. 
300 |a XXIII, 310 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Principles of Environmental Communication -- Understanding the World Around Us -- Communicating About the Environment -- Developing Your Environmental Literacy -- Investigating Environmental Issues -- Communication Planning -- Planning Environmental Communications -- Analyzing Your Audience -- Evaluating Your Messages’ Effects -- Characterizing the Mass Media -- Highlighting Useful Media -- Skills Building and Practical Applications -- Grouping Together Well -- Differing Ways of Thinking and Doing -- Communicating Across Cultures -- Speaking to an Audience -- Communicating Without Words -- Using Visual Aids -- Dealing with the News Media -- Managing Conflict -- Communicating About Risk -- Learning from Marketing and Public Relations -- Walking the Talk of Green Business and Sustainability. 
520 |a Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan. 
650 0 |a Environment. 
650 0 |a Business. 
650 0 |a Management science. 
650 0 |a Industrial management. 
650 0 |a Organization. 
650 0 |a Planning. 
650 0 |a Computers. 
650 0 |a Environmental management. 
650 0 |a Environmental health. 
650 1 4 |a Environment. 
650 2 4 |a Environmental Management. 
650 2 4 |a Organization. 
650 2 4 |a Business and Management, general. 
650 2 4 |a Environmental Health. 
650 2 4 |a Information Systems and Communication Service. 
650 2 4 |a Media Management. 
700 1 |a Roush, Donny.  |e author. 
700 1 |a Danter, K. Jeffrey.  |e author. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9789048139866 
856 4 0 |u http://dx.doi.org/10.1007/978-90-481-3987-3  |z Full Text via HEAL-Link 
912 |a ZDB-2-EES 
950 |a Earth and Environmental Science (Springer-11646)