Environmental Communication. Second Edition Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /

• Main Authors: Jurin, Richard R. (Author), Roush, Donny (Author), Danter, K. Jeffrey (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2010.
• Subjects: Environment.; Business.; Management science.; Industrial management.; Organization.; Planning.; Computers.; Environmental management.; Environmental health.; Environmental Management.; Business and Management, general.; Environmental Health.; Information Systems and Communication Service.; Media Management.

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not famili...

Table of Contents:

• Principles of Environmental Communication
• Understanding the World Around Us
• Communicating About the Environment
• Developing Your Environmental Literacy
• Investigating Environmental Issues
• Communication Planning
• Planning Environmental Communications
• Analyzing Your Audience
• Evaluating Your Messages’ Effects
• Characterizing the Mass Media
• Highlighting Useful Media
• Skills Building and Practical Applications
• Grouping Together Well
• Differing Ways of Thinking and Doing
• Communicating Across Cultures
• Speaking to an Audience
• Communicating Without Words
• Using Visual Aids
• Dealing with the News Media
• Managing Conflict
• Communicating About Risk
• Learning from Marketing and Public Relations
• Walking the Talk of Green Business and Sustainability.