Environmental Communication. Second Edition Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not famili...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Jurin, Richard R. (Συγγραφέας), Roush, Donny (Συγγραφέας), Danter, K. Jeffrey (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2010.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Principles of Environmental Communication
  • Understanding the World Around Us
  • Communicating About the Environment
  • Developing Your Environmental Literacy
  • Investigating Environmental Issues
  • Communication Planning
  • Planning Environmental Communications
  • Analyzing Your Audience
  • Evaluating Your Messages’ Effects
  • Characterizing the Mass Media
  • Highlighting Useful Media
  • Skills Building and Practical Applications
  • Grouping Together Well
  • Differing Ways of Thinking and Doing
  • Communicating Across Cultures
  • Speaking to an Audience
  • Communicating Without Words
  • Using Visual Aids
  • Dealing with the News Media
  • Managing Conflict
  • Communicating About Risk
  • Learning from Marketing and Public Relations
  • Walking the Talk of Green Business and Sustainability.