Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

• Κύριος συγγραφέας: Blackshaw, Ian S. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: The Hague, The Netherlands : T. M. C. Asser Press, 2012.
• Σειρά: ASSER International Sports Law Series,
• Θέματα: Law.; Marketing.; International law.; International Sports Law.

With a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA   Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and th...