The orange juice business A Brazilian perspective /

• Main Authors: Neves, Marcos Fava (Author), Trombin, Vinícius Gustavo (Author), Lopes, Frederico Fonseca (Author), Kalaki, Rafael (Author), Milan, Patrícia (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wageningen : Wageningen Academic Publishers : Imprint: Wageningen Academic Publishers, 2012.
• Subjects: Life sciences.; Life Sciences.; Life Sciences, general.

The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countrie...

Table of Contents:

• Initial message
• An overview
• Mapping of the citrus economy
• 1. The citrus sector in Brazil
• 2. Brazilian GDP versus agricultural GDP
• 3. Brazilian leadership
• 4. Citrus exports
• 5. Destinations of exports
• 6. Tariff barriers
• 7. Phytosanitary barriers and technical requirements
• 8. Exchange rate
• Citrus fruit production mapping
• 9. Evolution of global orange production
• 10. Evolution of Brazilian orange production
• 11. Specialty of the major producing countries
• 12. Orange juice production
• 13. Brazil’s citrus belt (São Paulo and Triângulo Mineiro)
• 14. Comparison between the production in São Paulo/ Triângulo Mineiro region and Florida
• 15. Stratification of production by producer profile in Brazil’s citrus belt
• 16. Varieties in the orchards
• 17. Pests and diseases in the Brazil’s citrus belt
• 18. Impact of climate change on citrus growing
• 19. Cost of orange production
• 20. Pesticides in citrus farming
• 21. Use of fertilizers in citrus growing
• 22. Minimum wage
• 23. Jobs and working conditions
• 24. Production incentive policies
• 25. Cycle of working capital and available funding sources
• 26. Price of oranges
• 27. Price of orange juice: an incredible volatility
• 28. Breakdown of the price of orange juice on the retail market
• Mapping and quantification of the citrus sector – 2008/09 harvest
• Mapping the consumption of citrus products
• 29. Nutritional benefits of oranges
• 30. Definition of juice, nectar and still drink
• 31. World consumption of beverages
• 32. World consumption of fruit juices, nectars, and still drinks
• 33. Orange flavor
• 34. Orange flavor in Europe
• 35. Orange flavor in North America
• 36. The orange flavor in the BRIC group countries plus Mexico
• 37. The growth potential of Brazil’s domestic market
• 38. The power of international retail
• 39. Concentration of juice bottlers
• 40. Concentration in the Brazilian orange juice industry
• Closing message
• Markestrat
• Appendix.  .