The Reinvention of Distinction Modernity and the Middle Class in Urban Vietnam /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Nguyen-Marshall, Van (Editor), Drummond, Lisa B. Welch (Editor), Bélanger, Danièle (Editor)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands, 2012.
• Series: ARI - Springer Asia Series ; 2
• Subjects: Social sciences.; Architecture.; Urban planning.; City planning.; Anthropology.; Human geography.; Social Sciences.; Human Geography.; Urbanism.; Cities, Countries, Regions.

This pioneering collection brings together an international group of scholars to explore the Vietnamese middle class. From the leisure pursuits of the colonial middle class to the impact of the new urban rich on landscape of the countryside, this interdisciplinary volume explores the ways in which m...

Table of Contents:

• Chapter 1: Introduction: Who are the Urban Middle Class in Vietnam? Daniéle Bèlanger, Lisa Drummond, Van Nguyen-Marshall
• Part I: Historical Perspectives
• Chapter 2: Advertising, Modernity and Consumer Culture in Colonial Vietnam: George Dutton
• Chapter 3: Cuisine and Social Status among Urban Vietnamese, 1888-1926: Erica Peters
• Chapter 4: The Associational Life of the Vietnamese Middle Class in Saigon (1950s-1970s): Van Nguyen-Marshall
• Part II: Comtemporary Perspectives: Chapter 5: Middle-Class Landscapes in a Transforming City: Hanoi in the 21st Century: Lisa Drummond
• Chapter 6: Finances, Family, Fashion, Fitness and .....: The Changing Lives of Urban Middle-Class Vietnamese Women: Ann Marie Leshkowich
• Chapter 7: Exhibiting Middleclassness: The Social Status of Artists in Hanoi: Nora Taylor
• Chapter 8: Banking on the Middle Class in Ho Chi Minh City: Allison Truitt
• Chapter 9: When de Dai Gia (Urban Rich) go to the Countryside: Impacts of the Urban-fuelled Rural Land Market in the Uplands: To Xuan Phuc
• Chapter 10: Afterword: Consumption and Middle-Class Subjectivity in Vietnam: Elizabeth Vann.