Food Consumer Science Theories, Methods and Application to the Western Balkans /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Barjolle, Dominique (Editor), Gorton, Matthew (Editor), Milošević Đorđević, Jasna (Editor), Stojanović, Žaklina (Editor)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
• Subjects: Environment.; Marketing.; Market research.; Public health.; Environmental management.; Social sciences.; Personality.; Social psychology.; Environmental Management.; Methodology of the Social Sciences.; Market Research/Competitive Intelligence.; Personality and Social Psychology.; Public Health.

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent...