Food Consumer Science Theories, Methods and Application to the Western Balkans /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Barjolle, Dominique (Επιμελητής έκδοσης), Gorton, Matthew (Επιμελητής έκδοσης), Milošević Đorđević, Jasna (Επιμελητής έκδοσης), Stojanović, Žaklina (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
• Θέματα: Environment.; Marketing.; Market research.; Public health.; Environmental management.; Social sciences.; Personality.; Social psychology.; Environmental Management.; Methodology of the Social Sciences.; Market Research/Competitive Intelligence.; Personality and Social Psychology.; Public Health.

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent...

Πίνακας περιεχομένων:

• 1 Introduction
• 2 Theories of Food Choice
• 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
• 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
• 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
• 6 Assessing Fruit Perception Using Focus Groups
• 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
• 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
• 9 Conclusions
• Index.