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03317nam a22005655i 4500 |
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978-94-6239-094-2 |
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DE-He213 |
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20151204154214.0 |
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cr nn 008mamaa |
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141010s2014 fr | s |||| 0|eng d |
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|a 9789462390942
|9 978-94-6239-094-2
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7 |
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|a 10.2991/978-94-6239-094-2
|2 doi
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|d GrThAP
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|a HD28-70
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|a KJMV6
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|a BUS087000
|2 bisacsh
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|a 658.514
|2 23
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|a Xu, Jun.
|e author.
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| 245 |
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|a Managing Digital Enterprise
|h [electronic resource] :
|b Ten Essential Topics /
|c by Jun Xu.
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| 264 |
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1 |
|a Paris :
|b Atlantis Press :
|b Imprint: Atlantis Press,
|c 2014.
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| 300 |
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|a X, 199 p. 2 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Foundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.
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| 520 |
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|a This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
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| 650 |
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|a Business.
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| 650 |
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|a Entrepreneurship.
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| 650 |
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0 |
|a Management.
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| 650 |
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|a Leadership.
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| 650 |
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0 |
|a Organization.
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| 650 |
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|a Planning.
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| 650 |
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|a Industrial management.
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| 650 |
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|a Information technology.
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| 650 |
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|a Business
|x Data processing.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Innovation/Technology Management.
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| 650 |
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4 |
|a IT in Business.
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| 650 |
2 |
4 |
|a Management.
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| 650 |
2 |
4 |
|a Organization.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Entrepreneurship.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9789462390935
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| 856 |
4 |
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|u http://dx.doi.org/10.2991/978-94-6239-094-2
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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