Managing Digital Enterprise Ten Essential Topics /

• Main Author: Xu, Jun (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Paris : Atlantis Press : Imprint: Atlantis Press, 2014.
• Subjects: Business.; Entrepreneurship.; Management.; Leadership.; Organization.; Planning.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Innovation/Technology Management.; IT in Business.; Business Strategy/Leadership.

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...

Table of Contents:

• Foundation of Digital Enterprise
• Technology Foundation and Talent Management for Digital Enterprise
• Digital Enterprise Strategy Planning and Implementation
• B2C Digital Enterprise: E-tailing
• E-Services
• B2B Digital Enterprise and Supply Chain
• Digital Platforms
• Digital Marketing and Advertising
• Digital Payment Systems
• Mobile Enterprise.