Segmentation in Social Marketing Process, Methods and Application /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Dietrich, Timo (Επιμελητής έκδοσης), Rundle-Thiele, Sharyn (Επιμελητής έκδοσης), Kubacki, Krzysztof (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Θέματα: Business.; Market research.; Health promotion.; Business and Management.; Market Research/Competitive Intelligence.; Health Promotion and Disease Prevention.

This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts. Each ca...