Green Fashion Retail

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Strähle, Jochen (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Σειρά: Springer Series in Fashion Business,
• Θέματα: Business.; Market research.; Industrial management > Environmental aspects.; Business logistics.; Textile industry.; Sustainable development.; Environmental economics.; Business and Management.; Sustainability Management.; Textile Engineering.; Sustainable Development.; Environmental Economics.; Supply Chain Management.; Market Research/Competitive Intelligence.
• Φυσική περιγραφή: XIII, 291 p. 57 illus. online resource.
• ISBN: 9789811024405
• ISSN: 2366-8776

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.