Online Social Media Content Delivery A Data-Driven Approach /

• Κύριοι συγγραφείς: Wang, Zhi (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Zhu, Wenwu (http://id.loc.gov/vocabulary/relators/aut), Yang, Shiqiang (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: SpringerBriefs in Computer Science,
• Θέματα: Application software.; Artificial intelligence.; Information Systems Applications (incl. Internet).; Artificial Intelligence.; Computer Appl. in Social and Behavioral Sciences.
• Φυσική περιγραφή: XI, 109 p. 64 illus. online resource.
• ISBN: 9789811027741
• ISSN: 2191-5768
• DOI: 10.1007/978-981-10-2774-1

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.