Online Social Media Content Delivery A Data-Driven Approach /

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Wang, Zhi (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Zhu, Wenwu (http://id.loc.gov/vocabulary/relators/aut), Yang, Shiqiang (http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
Έκδοση:1st ed. 2018.
Σειρά:SpringerBriefs in Computer Science,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Wang, Zhi.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Online Social Media Content Delivery  |h [electronic resource] :  |b A Data-Driven Approach /  |c by Zhi Wang, Wenwu Zhu, Shiqiang Yang. 
250 |a 1st ed. 2018. 
264 1 |a Singapore :  |b Springer Singapore :  |b Imprint: Springer,  |c 2018. 
300 |a XI, 109 p. 64 illus.  |b online resource. 
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505 0 |a Introduction -- Social Media Big Data -- Social Propagation and Social Popularity -- Social Media Content Delivery -- Conclusion and Future Research Directions. 
520 |a This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery. 
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700 1 |a Zhu, Wenwu.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Yang, Shiqiang.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
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