Social Media for Government A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere /

• Κύριος συγγραφέας: Khan, Gohar F. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Θέματα: Business.; Industrial management.; Political communication.; Computers.; Public administration.; Business and Management.; Media Management.; Information Systems and Communication Service.; Political Communication.; Public Administration.

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote...

Πίνακας περιεχομένων:

• Chapter 1. What is Social Media?
• Chapter 2. Social Media-based Government: It's All About Culture
• Chapter 3. Enabling a Participatory Government
• Chapter 4. Enabling a Collaborative Government
• Chapter 5. Enabling an Open Government
• Chapter 6. Social Media Analytics
• Chapter 7. Social Media Strategy
• Chapter 8. Social Media Risks Management.