Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer Singapore : Imprint: Springer,
2017.
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| Series: | India Studies in Business and Economics,
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
