Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Springer,
2017.
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Σειρά: | India Studies in Business and Economics,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction to MSMEs
- Innovations
- Strategic Marketing
- Issues with respect to Indian MSMES and how to address them?
- Research design
- Pilot study
- Main data collection
- Data analysis
- Inference
- Future MSMEs in India.