Changing Trends in Japan's Employment and Leisure Activities Implications for Tourism Marketing /

• Main Author: Schumann, Fred R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Subjects: Business.; Culture > Study and teaching.; Marketing.; Tourism.; Management.; Culture - Economic aspects.; Area studies.; Business and Management.; Tourism Management.; Cultural Economics.; Area Studies.; Regional and Cultural Studies.

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the...

Table of Contents:

• Acknowledgements
• Preface
• Part 1: Employment
• Chapter 1: Early Years of the Sarariiman
• Chapter 2: Bubble Period
• Chapter 3: Seishain versus Keiyakushain
• Part 2: Leisure
• Chapter 4: Tokyo Olympiad
• Chapter 5: Shopping OLs
• Chapter 6: Setsuyaku Era
• Part 3: Opportunities
• Chapter 7: Understanding Today’s Marketplace
• Chapter 8: Special Interest Groups
• Chapter 9: Managing Multiple Source Markets
• Chapter 10: Concluding Remarks and Future Gazing
• References
• Index.