Collaborative Research Design Working with Business for Meaningful Findings /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Freytag, Per Vagn (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Young, Louise (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Market research.; Social sciences.; Market Research/Competitive Intelligence.; Methodology of the Social Sciences.

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a ra...

Πίνακας περιεχομένων:

• Preface
• Introduction
• Part 1 - Frameworks for Conceptualizing and Designing Research
• Chapter 1 - An Abductive Non-Linear Framework for Undertaking Conceptual and Empirical Research within a Critical Realist Perspective
• Chapter 2 - Abduction: Theory and Practice
• Chapter 3 - Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches
• Chapter 4 - The Palette of Different Literature Reviews
• Part 2 - Methods for Research Design and Information Capture
• Chapter 5 - Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyse Workshops
• Chapter 6 - Looking at Talking Pictures of Business Relationships: Images of Methodology
• Chapter 7 - Multiple Multi-Method Systematic Observation: Theory and Practice
• Chapter 8 - Interviewing Like a Researcher: The Powers of Paradigms
• Chapter 9 - The Use of Experiments in Business Studies
• Part 3 - Transformation, Analysis and Interpretation of Information
• Chapter 10 - Assessing Quality of Qualitative and Case Study Research
• Chapter 11 - Tangible Models of Business
• Chapter 12 - Technological Advances in Communicating Research, Data Analysis and Displays
• Chapter 13 - Automated Semantic Analysis of Qualitative Marketing Data
• Part 4 - The Way Forward - Methods for Future Development of Research
• Chapter 14 - A Critical-Theoretical Approach to Studying Power Relations Through Vignettes
• Chapter 15 - Improvising in Research - Drawing on Theater Practices
• Chapter 16 - Agent-Based Simulation Models as a Research Method.