Market Research The Process, Data, and Methods Using Stata /

• Κύριοι συγγραφείς: Mooi, Erik (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Sarstedt, Marko (http://id.loc.gov/vocabulary/relators/aut), Mooi-Reci, Irma (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Market research.; Statistics .; Knowledge management.; Market Research/Competitive Intelligence.; Statistics for Business, Management, Economics, Finance, Insurance.; Knowledge Management.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive stat...

Πίνακας περιεχομένων:

• Chapter 1: Introduction
• Chapter 2: The Market Research Process
• Chapter 3: Data
• Chapter 4: Getting Data
• Chapter 5: Descriptive Statistics
• Chapter 6: Hypothesis Testing
• Chapter 7: Regression Analysis
• Chapter 8: Factor Analysis
• Chapter 9: Cluster Analysis
• Chapter 10: Communicating the Results.