Market Research The Process, Data, and Methods Using Stata /

• Main Authors: Mooi, Erik (Author, http://id.loc.gov/vocabulary/relators/aut), Sarstedt, Marko (http://id.loc.gov/vocabulary/relators/aut), Mooi-Reci, Irma (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Springer Texts in Business and Economics,
• Subjects: Market research.; Statistics .; Knowledge management.; Market Research/Competitive Intelligence.; Statistics for Business, Management, Economics, Finance, Insurance.; Knowledge Management.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive stat...

Table of Contents:

• Chapter 1: Introduction
• Chapter 2: The Market Research Process
• Chapter 3: Data
• Chapter 4: Getting Data
• Chapter 5: Descriptive Statistics
• Chapter 6: Hypothesis Testing
• Chapter 7: Regression Analysis
• Chapter 8: Factor Analysis
• Chapter 9: Cluster Analysis
• Chapter 10: Communicating the Results.