Global Luxury Organizational Change and Emerging Markets since the 1970s /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Donzé, Pierre-Yves (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Fujioka, Rika (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Marketing.; Globalization.; Markets.; Leadership.; Emerging Markets/Globalization.; Business Strategy/Leadership.

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industr...