Global Luxury Organizational Change and Emerging Markets since the 1970s /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Donzé, Pierre-Yves (Editor, http://id.loc.gov/vocabulary/relators/edt), Fujioka, Rika (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Marketing.; Globalization.; Markets.; Leadership.; Emerging Markets/Globalization.; Business Strategy/Leadership.

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industr...