Contemporary Case Studies on Fashion Production, Marketing and Operations

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Chow, Pui-Sze (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chiu, Chun-Hung (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), C. Y. Yip, Amy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), K. Y. Tang, Ailie (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Springer Series in Fashion Business,
• Θέματα: Market research.; Textile industry.; Production management.; Business logistics.; Market Research/Competitive Intelligence.; Textile Engineering.; Production.; Supply Chain Management.
• Φυσική περιγραφή: XIV, 243 p. 33 illus., 23 illus. in color. online resource.
• ISBN: 9789811070075
• ISSN: 2366-8776
• DOI: 10.1007/978-981-10-7007-5

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.