Contemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Chow, Pui-Sze (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chiu, Chun-Hung (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), C. Y. Yip, Amy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), K. Y. Tang, Ailie (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
Έκδοση:1st ed. 2018.
Σειρά:Springer Series in Fashion Business,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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490 1 |a Springer Series in Fashion Business,  |x 2366-8776 
505 0 |a Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise. 
520 |a This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business. 
650 0 |a Market research. 
650 0 |a Textile industry. 
650 0 |a Production management. 
650 0 |a Business logistics. 
650 1 4 |a Market Research/Competitive Intelligence.  |0 http://scigraph.springernature.com/things/product-market-codes/513030 
650 2 4 |a Textile Engineering.  |0 http://scigraph.springernature.com/things/product-market-codes/C24000 
650 2 4 |a Production.  |0 http://scigraph.springernature.com/things/product-market-codes/519010 
650 2 4 |a Supply Chain Management.  |0 http://scigraph.springernature.com/things/product-market-codes/519030 
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700 1 |a Chiu, Chun-Hung.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a C. Y. Yip, Amy.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a K. Y. Tang, Ailie.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
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