Contemporary Case Studies on Fashion Production, Marketing and Operations
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Chow, Pui-Sze (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chiu, Chun-Hung (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), C. Y. Yip, Amy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), K. Y. Tang, Ailie (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Springer,
2018.
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Έκδοση: | 1st ed. 2018. |
Σειρά: | Springer Series in Fashion Business,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Sustainability in Luxury Fashion Business
Έκδοση: (2018) -
Chinese Consumers and the Fashion Market
Έκδοση: (2018) -
Artificial Intelligence for Fashion Industry in the Big Data Era
Έκδοση: (2018) -
Fast Fashion, Fashion Brands and Sustainable Consumption
Έκδοση: (2019) -
Models for Sustainable Framework in Luxury Fashion Luxury and Models /
Έκδοση: (2018)