Contemporary Case Studies on Fashion Production, Marketing and Operations

• Corporate Author: SpringerLink (Online service)
• Other Authors: Chow, Pui-Sze (Editor, http://id.loc.gov/vocabulary/relators/edt), Chiu, Chun-Hung (Editor, http://id.loc.gov/vocabulary/relators/edt), C. Y. Yip, Amy (Editor, http://id.loc.gov/vocabulary/relators/edt), K. Y. Tang, Ailie (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Springer Series in Fashion Business,
• Subjects: Market research.; Textile industry.; Production management.; Business logistics.; Market Research/Competitive Intelligence.; Textile Engineering.; Production.; Supply Chain Management.

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...

Table of Contents:

• Part I: Fashion Production
• Chapter 1: Technological advance in fashion product development
• Chapter 2: Sustainable fashion supply chains
• Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management
• Chapter 4: Retail franchising in emerging markets
• Chapter 5: Brand development in China
• Chapter 6: Social media marketing of fashion brands
• Chapter 7: Multi-channel strategy
• Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry
• Chapter 9: RFID adoption in the fashion industry
• Chapter 10: Fashion business as a social enterprise.