Marketing Wisdom
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest un...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Kompella, Kartikeya (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Springer,
2019.
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Έκδοση: | 1st ed. 2019. |
Σειρά: | Management for Professionals,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Customer Engagement Marketing
Έκδοση: (2018) -
Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit, κ.ά.
Έκδοση: (2019) -
Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2019) -
Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2018) -
The New Luxury Experience Creating the Ultimate Customer Experience /
ανά: Batat, Wided, κ.ά.
Έκδοση: (2019)