Marketing Wisdom

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kompella, Kartikeya (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Management for Professionals,
• Subjects: Internet marketing.; Market research.; Public relations.; Customer relations-Management.; Industrial management.; Online Marketing/Social Media.; Market Research/Competitive Intelligence.; Corporate Communication/Public Relations.; Customer Relationship Management.; Media Management.

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest un...

Table of Contents:

• Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
• Net Promoter Score and its Successful Application
• Focus on ROE (Return on Empathy) to Increase ROI
• Marketing With Meaning
• Hidden in Plain Sight
• The 4 A's of Marketing
• The 10 Principles Behind Great Great Customer Experiences
• Who Do You Want Your Customers To Become
• Stories Make The Difference
• Marketing 3.0: From Products to Customers to the Human Spirit
• Service Innovation - A Jobs To Be Done Guide.