Sustainability in Luxury Fashion Business

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Lo, Chris K. Y. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Ha-Brookshire, Jung (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Springer Series in Fashion Business,
• Θέματα: Industrial management-Environmental aspects.; Textile industry.; Business logistics.; Sustainability Management.; Textile Engineering.; Supply Chain Management.

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates...

Πίνακας περιεχομένων:

• Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo)
• Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones)
• Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender)
• Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee)
• Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.