Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /

This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot fin...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Beger, Rudolf (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
Έκδοση:1st ed. 2018.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Chapter1:Introduction and principles
  • Chapter2: Planning for corporate communication
  • Chapter3: Media communication
  • Chapter4: Employee(internal) communication
  • Chapter5: Investor communication
  • Chapter6: Political communication
  • Chapter7: Conflict/crisis communication
  • Chapter8: Other areas of corporate communication
  • Chapter9: Non-profit organisations
  • Chapter10: Talent criteria for corporate communication.