Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /

• Main Author: Beger, Rudolf (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Subjects: Public relations.; Industrial management.; Political communication.; Corporate Communication/Public Relations.; Media Management.; Political Communication.

This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot fin...

Table of Contents:

• Chapter1:Introduction and principles
• Chapter2: Planning for corporate communication
• Chapter3: Media communication
• Chapter4: Employee(internal) communication
• Chapter5: Investor communication
• Chapter6: Political communication
• Chapter7: Conflict/crisis communication
• Chapter8: Other areas of corporate communication
• Chapter9: Non-profit organisations
• Chapter10: Talent criteria for corporate communication.