Social Media in China

• Κύριος συγγραφέας: Kuang, Wenbo (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Sociology, Media and Journalism in China
• Θέματα: Social media.; Mass media.; Communication.; Social Media.; Media Sociology.; Media and Communication.

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public...

Πίνακας περιεχομένων:

• Part 1 Theoretical Foundations of New Media's Public Opinions
• An Introduction to New Media
• New Media Public Opinion Becomes Mainstream Social Opinion
• Theoretical Models for Studying New Media Public Opinion
• Part 2 Study of the Main Body of New Media Public Opinion-Users
• Study of the Characteristics of New Media Users
• Part 3 Study of the Objects of New Media Public Opinion-Platforms
• Network Forums
• Blog and Microblogging
• Mobile Phone Media and Its Public Opinion Management
• Part 4 Hot Topics of Studies of New Media's Public Opinions
• Studies of New Media's Rumors
• New Media's Public Opinions of the Mass Incident
• Part 5 Empirical Studies
• Empirical Studies on New Media Public Opinions
• Part 6 Countermeasures and Prospects
• Countermeasures Against New Media Public Opinions
• Future Prospects of New Media Public Opinions.