Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achie...
Κύριοι συγγραφείς: | Zeng, Guojun (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), de Vries, Henk J. (http://id.loc.gov/vocabulary/relators/aut), Go, Frank M. (http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Palgrave Macmillan,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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