Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

• Main Authors: Zeng, Guojun (Author, http://id.loc.gov/vocabulary/relators/aut), de Vries, Henk J. (http://id.loc.gov/vocabulary/relators/aut), Go, Frank M. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Tourism.; Management.; Globalization.; Markets.; Tourism Management.; Emerging Markets/Globalization.

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achie...

Table of Contents:

• 1. Introduction
• 2. Authenticity versus Standardization
• 3. Translocality
• 4. Methodology
• 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
• 6. Case Study of Authentic Shanxi Cuisine in Guangzhou
• 7. Case Study of Authentic Hunan Cuisine in Guangzhou
• 8. Conclusion and Discussion.