Fast Fashion, Fashion Brands and Sustainable Consumption

• Corporate Author: SpringerLink (Online service)
• Other Authors: Muthu, Subramanian Senthilkannan (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Textile Science and Clothing Technology,
• Subjects: Textile industry.; Sustainable development.; Business logistics.; Industrial engineering.; Production engineering.; Motivation research (Marketing).; Textile Engineering.; Sustainable Development.; Supply Chain Management.; Industrial and Production Engineering.; Consumer Behavior.
• Physical Description: VII, 54 p. 12 illus. in color. online resource.
• ISBN: 9789811312687
• ISSN: 2197-9863
• DOI: 10.1007/978-981-13-1268-7

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue.