China-Focused Cases Selected Winners of the CEIBS Global Case Contest.

China-Focused Cases Selected Winners of the CEIBS Global Case Contest.

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective busi...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Subjects:
International business enterprises.
Asia-Economic conditions.
Entrepreneurship.
Economic growth.
Asian Business.
Economic Growth.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Chapter1 FamilyMart: "Internet Plus" Strategy
  • Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
  • Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
  • Chapter4 Huawei's Quest for Global Markets
  • Chapter5 Tecno Mobile's Growth Strategies in Africa
  • Chapter6 Can Starbucks Sustain Its High Prices in China?
  • Chapter7 ofo: A Bike Sharing Firm From Campus
  • Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
  • Chapter9 Why Didn't the SF Heike Project Succeed?
  • Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

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