China-Focused Cases Selected Winners of the CEIBS Global Case Contest.

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: International business enterprises.; Asia-Economic conditions.; Entrepreneurship.; Economic growth.; Asian Business.; Economic Growth.

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective busi...

Πίνακας περιεχομένων:

• Chapter1 FamilyMart: "Internet Plus" Strategy
• Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
• Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
• Chapter4 Huawei's Quest for Global Markets
• Chapter5 Tecno Mobile's Growth Strategies in Africa
• Chapter6 Can Starbucks Sustain Its High Prices in China?
• Chapter7 ofo: A Bike Sharing Firm From Campus
• Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
• Chapter9 Why Didn't the SF Heike Project Succeed?
• Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.