Translation and Tourism Strategies for Effective Cross-Cultural Promotion /

• Main Authors: Sulaiman, M. Zain (Author, http://id.loc.gov/vocabulary/relators/aut), Wilson, Rita (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Literature-Translations.; Translation and interpretation.; Cultural studies.; Translation Studies.; Translation.; Cultural Studies.

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solutio...