Affective Governmentality Neoliberal Education Advertisements in Singapore /

• Main Author: Pereira, Andrew Joseph (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Cultural Studies and Transdisciplinarity in Education, 9
• Subjects: Educational sociology.; Educational sociology .; Education and sociology.; School management and organization.; School administration.; Marketing.; Sociology of Education.; Administration, Organization and Leadership.

This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bo...

Table of Contents:

• 1 Governmentality and Education: Vulnerable Triumphalism as a Technology
• 2 Pastoral Power and Governmental Subjectivities: An Analysis of a Teacher Recruitment Advertisement
• 3 Governmentality and Mediatisation: An Analysis of a Teacher Recruitment Advertising Campaign
• 4 Governmentality, Geosemiotics, and the Visual Culture of School Banner Advertisements
• 5 Governmentality, School Marketisation, and the Biopolitics of Custom-Built School Advertisements
• 6 Critical Conceptions of Hope and Aspiration: Hopeful Recommendations.