Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /

• Κύριοι συγγραφείς: Brabazon, Tara (Συγγραφέας), Winter, Mick (Συγγραφέας), Gandy, Bryn (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2014.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Marketing.; Market research.; Entrepreneurship.; Leadership.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates...

Πίνακας περιεχομένων:

• Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes
• Part One: QR Codes: Potential, possibilities and trajectories
• Chapter 2: QR Codes and the dialogue between analogue and digital
• Chapter 3: Form follows function: how to use QR Codes
• Part Two: From push to pull media
• Chapter 4: From social networking to geosocial networking
• Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional?
• Chapter 6: Social networking: moving beyond space and time
• Part Three: Integrating wine media
• Chapter 7: QR Codes and wine media
• Chapter 8: Mark(et)ing the bottle: using QR codes to build new wine regions
• Part Four: New Zealand and the potential of QR Codes in regions and small nations
• Chapter 9: World Famous in New Zealand
• Chapter 10: 100% New Zealand
• Chapter 11: Creative Industries: A Pinot in one hand, a throttle in the other
• Chapter 12: Conclusion.